Tag Archives: Ethnic Wear Brands in Kolkata

ethnic wear brands in Kolkata

Exploring the Seasonal Trends in Kolkata’s Ethnic Fashion Scene This Festive Season

Hello, fashion enthusiasts and trendsetters!

Get ready for an exciting journey through Kolkata’s vibrant men’s fashion scene, offered by the fantastic ethnic wear brands in Kolkata. As the city shifts from the grandeur celebrations of Durga Puja to the sparkling festivities of Diwali, the fashion streets burst with colours, textures, and styles that mirror the diverse cultures in this beautiful city.

In this stylish exploration, we’ll dive into the seasonal trends that make Kolkata’s men and the ethnic wear brands a real spectacle, seamlessly blending tradition with a touch of modern flair.

Durga Puja

Kolkata’s Durga Puja is nothing short of a fashion carnival for men. The men adorn themselves in dhyoti and panjabis, combining traditional weaves and contemporary colours. The art of accessorising takes centre stage during Puja, with statement jewellery pieces and stylish traditional footwear.

It’s a time when men and women come together to celebrate their cultural roots while simultaneously pushing the boundaries of their style. Men often go out of their comfort zones to look best of traditional bengali men.

Dhanteras

Men can wear traditional attire like a kurta pyjama or a stylish Nehru jacket on Dhanteras. These outfits reflect the festive spirit and cultural significance of the occasion. Add some subtle embellishments or embroidery for an extra touch of elegance while celebrating the wealth and prosperity symbolised by Dhanteras. When looking for these outfits, explore ethnic wear brands in Kolkata to find a wide range of options that blend tradition with contemporary style.

Kali Puja

Midnight glamour as the city gears up for Kali Puja, the fashion takes a dramatic turn. Men embrace bold, black or red coloured panjabis and kurtas with golden dhotis or churidar pants reflecting the power and mystique of the festival. The trend here is all about embracing your inner trend setter and unleashing your wild side.

Ethnic Wear Brands in Kolkata

Diwali

The festival of lights and sparkles, Diwali in Kolkata is synonymous with shimmer and shine. The city dazzles with a stunning array of outfits adorned with sequins, mirror work, and embroidery. Pathani suits, Bandhgalas, and Nehru Jackets are easily available at the best ethnic wear brands in Kolkata, wear them , style them well and take the limelight. Don’t forget to add the right jewels, accessories and footwear.

Conclusion

Kolkata’s ethnic fashion scene takes the city by storm when these festivals arrive. They are the testament to the city’s rich cultural heritage and its penchant for embracing modernity with open arms. Kolkata’s men fashion enthusiasts set trends that reflect the city’s dynamism and diversity.

As we transition from one festival to another, the fashion landscape evolves, offering a kaleidoscope of styles and inspiration. The city’s fashion is a delightful amalgamation of culture and couture, and as we say goodbye to one festival and welcome another, we can’t help but appreciate the ever-evolving fashion journey of this enchanting city. So, embrace the charm, style, and vibrancy of ethnic wear brands in Kolkata and the city’s fashion scene, and let the festivities continue with a fashionable flourish!

ethnic wear brands in Kolkata

Factors Affecting the Consumer Behaviour and Buying Patterns in Ethnic Wear

Fashion industry is one of the oldest industries that has undergone a huge change and redefined itself time and again. The ethnic wear encompasses a wide range of styles, including Sherwanis, Pyjama, Kurta, pathani suits and more.

The ethnic wear fashion industry has a history rich in cultural significance and traditional clothing styles that often reflects the unique cultural values, beliefs, styles and designs. Lately it has seen a surge in popularity, especially men because women are already believed to be fashionable and are always decked up.

There are certain changes that took place in the overall fashion industry that have affected consumers behaviour and buying pattern. Understanding these is crucial for ethnic wear brands in Kolkata and other parts of India to create products and marketing strategies that appeal to the target audience.

In the response, we will discuss some of the key factors that influence their behaviour and buying patterns.

ethnic wear brands in Kolkata

Cultural and Social Factors

The first factor is the cultural and social factors that influence the buying behaviour of the customers. These two are the determinants of the behaviour of the men when they choose clothes for them.

The choice may notably rely on the customer’s culture, religion and social background. For instance men in India wear sherwanis in their wedding and kurtas and pyjamas during the festivals or family gatherings.

Personal Factors

There could be many personal factors that can influence the consumer behaviour and buying patterns of them like, income, age, education, lifestyle and personality traits. For instance the younger generation is seen to follow more trends and buy modern day clothes while the older generation will stick to their traditional styling.

The customers with higher income will prefer designer wear, while others may go for something more feasible and cheap.

Marketing and Advertising

Marketing and advertising is on the rise today because it is the backbone of any business. They are the key factors that influence the customer behaviour and buying patterns in ethnic wear brands. Many ethnic wear brands in Kolkata and other parts of India use various strategies, tactics and tools to create a hype and trigger the men’s sense of fear-of-missing-out. This way they capture the attention and eventually get the customers to buy the clothes.

Design and Quality of the Product

The more unique and out of the box outfits will be, the more customers will get attracted to them.

Men are most likely to opt for garments that are well designed and are stylish and definitely comfortable to wear. The quality products are always to create a positive impression on customers and encourage them to repeat their purchases.

Pricing and value for Money

Men are more likely to opt for products that offer good value for money. For instance, customers may be willing to pay a premium price for high-quality products, but they are also likely to compare prices and opt for brands that offer more affordable options.

Wrapping Up

Ethnic wear brands in Kolkata must consider various factors when designing the products, marketing strategies and product offerings to cater to a diverse set of customers.

ethnic wear brands in Kolkata

The Mandarin Collar: A Brief Note

Mandarin collars are now a part and parcel of the modern-day kurta and sherwani. The history of this short collar around the neck can be traced back to China where it originated and received the name the Mandarin collar.

SPS Panjabi, one of the leading ethnic wear brands in Kolkata, delves deep into the story of the Mandarin collar and how it elevates the simple kurta or sherwani to a whole another level of sartorial elegance.

What Is a Mandarin Collar?

A mandarin collar is a short-style collar that is not folded down, instead, it stands up and is fastened close with a button. It’s a variation of the bandhgala collar which has its origins with a Rajah from Jodhpur.

Origin of the Mandarin Collar

The mandarin collar originated in the Ming dynasty of Manchuria and later spread to the whole of China. However, it came into prominence thanks to Jawaharlal Nehru during the early half of the 19th century.

People began to wear the Nehru-style jacket for formal occasions and it became the perfect symbol of the marriage between the East and the West.

The collar became so popular in the UK that even the hippie band The Beatles began to wear outfits with the collar. As things stand today, the mandarin collar is a men’s wardrobe staple and is the perfect collar for summer.

ethnic wear brands in Kolkata

Kurtas and Sherwanis with the Mandarin Collar

We at SPS Panjabi, one of the leading ethnic wear brands in Kolkata, have incorporated the Mandarin collar into our collection of kurtas. This collar gives a clean, fresh, and simple look to kurtas, especially cotton ones.

Sherwanis with the Mandarin collar also look very formal and dapper. Their stiff ends help to elevate the look of the entire outfit.

How To Style the Mandarin Collar?

Opt for unconventional styles like prints, stripes, or polka dots. You can wear these collared kurtas with jeans for a casual look or opt for pyjamas if you want an ethnic look. Avoid choker necklaces as they hide the Mandarin collar and do not show it off. You can also wear a brooch to draw the eye to the neckline.

Conclusion

In conclusion, this leading ethnic wear brand in Kolkata celebrates the Mandarin collar. The style and simplicity of the Mandarin collar are well-known. It has been incorporated into shirts as well and is pretty simple to wear.